"Most people overestimate what they can do in a year, and underestimate what they can do in a decade." — Bill Gates
This quote lives at the center of how we operate at MyKros.
In a world obsessed with fast wins, exit strategies, and viral moments, we move differently. We think in decades.
Why?
Because every system worth building, whether it's an agricultural reform network or a new model for independent creative work, takes time. Deep time. The kind that most capital today is not structured to support.
At MyKros, decade-thinking is not just a philosophy; it's a filter. Before we fund anything, we ask:
- Will this still be valuable 10 years from now?
- Can this evolve with culture, technology, and pressure?
- Are the founders prepared to navigate complexity without shortcuts?
We've found that when you force yourself to zoom out, everything changes:
- You design better systems
- You pick stronger partners
- You avoid cheap wins that become expensive regrets
This mindset is exactly why we backed GenieGalleries. While others saw a "photography startup," we saw the foundation of a service economy platform — one that could later be applied to other creative verticals and booking models. We saw the operational pain, the lack of tech integration, the bottlenecks in customer experience, and we chose to build with the long arc in mind.
The long game is not easy. It's lonely. It's quiet.
There are fewer trophies in the early years. But it's where the deepest moats are built.
Some of the most iconic companies today took years to become household names. They planted seeds, refined systems, and doubled down on fundamentals when no one was watching. That is what we admire. That is what we back.
If you're a builder reading this, ask yourself:
Are you building to sell… or building to stay?
At MyKros, we back those building to stay. Not because it's romantic. But because it is the only path to durable value.
The long game is not about patience for the sake of patience; it's about alignment with real-world timeframes for real-world problems.
That's our edge.
That's why we're here.